Michelin won’t discuss commercial terms of its partnerships with cities or the state “for competitive reasons.”
Colorado’s tourism office will dish out $135,000 a year to promote the Michelin Guide, which produces restaurant listings around the globe and awards stars based on their quality.
Glo Noodle House in Denver is one of nine restaurants that the Michelin Guide gave its Bib Gourmand designation to. that it would produce a Colorado guide for the first time, reviewing restaurants in Denver, Boulder, Aspen, Snowmass Village, Vail and Beaver Creek Resort. That was big news in the food world since Michelin, which is highly respected, only lists and reviews restaurants in seven other regions in North America: New York, Washington D.C.
Michelin spokesman Andrew Festa said the organization wouldn’t discuss commercial terms of its partnerships with cities or the state “for competitive reasons,” adding that “the Colorado Tourism Office is working with Michelin on marketing and promotional efforts only.”
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