North Carolina junior tight end John Copenhaver gets group text message from his university pointing out the latest betting scandal or reminding him of the importance of not violating rules against betting on sports.
More than a dozen current and former Iowa and Iowa State athletes and staffers face charges and the Cyclones may kick off their football season missing a handful of starters.
He created U.S. Integrity, based in Henderson, Nevada, and has already signed up more than 150 clients that include the Southeastern Conference, Big 12 and Pac-12. The Big Ten and Atlantic Coast Conference have similar agreements with Sportradar. “By the time it leaves their server, it’s just the hash full of numbers, letters, symbols,” he said. “We do the same thing on the sportsbook operator side and then we can compare the two hashes and look for matches.”
Tracking wagers made with illegal bookies is considerably more difficult. The American Gaming Association estimates some $4 billion in illegal betting is wagered each year.While big conferences flush with media rights money can hire the likes of U.S. Integrity while holding off on sponsorship or data deals with casinos, it’s more challenging for lower-profile leagues.
Ron Li, senior vice president of client strategy for Navigate, said financial giant Morgan Stanley projected in late 2019 that the legalized sports wagering market could reach $8 billion by 2025. When that figure was hit in late 2022, Morgan Stanley revised its forecast to almost $13 billion. It’s the third-string offensive guard or 12th player on the basketball team who are much more difficult to trace.
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