Consumer bodies say firms make misleading claims about plastic water bottles being '100% recycled'.
Coca-Cola, Danone and Nestle have been accused of making misleading claims about their plastic water bottles being "100% recycled".
The European Consumer Organisation, backed by the environmental groups Client Earth and ECOS, said this is misleading, particularly when accompanied by green imagery or branding. In response, Coca-Cola said it was "working to reduce the amount of plastic packaging we use, and we're investing to collect and recycle the equivalent of the packaging we use".
A spokesperson for Nestlé said: "We work hard to reduce the amount of plastic packaging we use; to lead investments and support packaging circularity alongside partners, and to communicate clearly with consumers who want to make informed choices.
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