A coalition of progressive organizations are investing $1 million in a new ad campaign targeting Black audiences
as a Supreme Court associate justice, a coalition of progressive organizations are investing $1 million in a new ad campaign targeting Black audiences.
"For Black women, for Black Americans, but for all Americans, I mean, my hope is that all Americans feel pride in this moment and what it says about what is possible in our country," said Karen Finney, co-convenor of the Black Women's Leadership Collective. "In 233 years, not a single Black woman has served on the Supreme Court. President Biden changed that," a female narrator states at the beginning of the 30-second spot, which features a montage spliced with images of Jackson throughout the confirmation process.
The campaign will also include in-person grassroots events, such as block parties, to amplify the coalition's message with local partners in Atlanta, Milwaukee and Philadelphia. In Washington D.C., She Will Rise collaborated with several groups and the city to host a block party and the unveiling of a mural showcasing Jackson alongside her personal heroine Constance Baker Motley, who was the first Black woman to become a federal judge.
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