CNET, the tech news and reviews site owned by digital media and marketing company Red Ventures, has joined the parade of media-industry layoffs. The site on Thursday axed 10% of its workforce, or a…
The site on Thursday axed 10% of its workforce, or about a dozen staff members, according to a report by citing an anonymous employee. A CNET spokesperson confirmed the site let go “a number of colleagues” as part of a reorganization but declined to quantify the layoffs.
According to the CNET rep, “Today’s decision was not a reflection of the value or performance of our team members, the use of emerging technologies, or our confidence in the CNET Group’s future.” The spokesperson added, “While it was a difficult decision to let employees go, we believe this is critical for the longevity and future growth of the business.”
CNET has been in the headlines after it disclosed that starting in November 2022 it had used an internally developed AI engine to generate 77 stories, about 1% of the site’s total content. That came after tech blog that CNET had quietly been publishing articles written by AI without anyone noticing. In January, CNET said it was halting the use of the AI tech after finding more than half of those stories contained factual errors or plagiarized sections.
According to CNET, with the reorg and layoffs, the site will narrow its coverage categories to five areas: consumer technology, home and wellness, energy, broadband and personal finance. Those are “categories where the CNET Group has a high degree of authority, relevance, differentiation and where we can make a large difference in the lives of our audience,” the spokesperson said.
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