Search for the word 'climate' on Twitter and the first automatic recommendation isn't 'climate crisis' or 'climate jobs' or even 'climate change' but instead 'climate scam.'
last year, but the site isn’t the only one promoting content that scientists and environmental advocates say undercuts public support for policies intended to respond to a changing climate.
“What’s happening in the information ecosystem poses a direct threat to action,” said Jennie King, head of climate research and response at the Institute for Strategic Dialogue, a London-based nonprofit. “It plants those seeds of doubt and makes people think maybe there isn’t scientific consensus.” The institute is part of a coalition of environmental advocacy groups that on Thursday released a report tracking climate change disinformation in the months before, during and after theThe report faulted social media platforms for, among other things, failing to enforce their own policies prohibitingMeta, which owns Facebook and Instagram, allowed nearly 4,000 advertisements on its site — most bought by— that dismissed the scientific consensus behind climate change and criticized efforts to...
In some cases, the ads and the posts cited inflation and economic fears as reasons to oppose climate policies, while ignoring the costs of inaction. Researchers also found that a significant number of the accounts posting false claims about climate change also spread misinformation about U.S. elections, COVID-19 and vaccines.
Twitter did not respond to questions from The Associated Press. A spokesperson for Meta cited the company’s policy prohibiting ads that have been proven false by its fact checking partners, a group that includes the AP. The ads identified in the report had not been fact-checked.
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