Clean beauty brand Merit has landed in the U.K.
In 2021, Power raised $20 million in a Series A funding round led by L Catterton, with Marcy Ventures and Sonoma Brands also investing.2022 was Merit’s strongest year for new product launches.Among the brand’s bestsellers is the minimalist stick, which had a waitlist of 10,000 in the U.S. In the early weeks of launch, the brand said it was selling one product every 17 seconds online.
The brand is stocked at Sephora and will sell through its new U.K. store, which is set to open in March., we understand the importance of those strong retail partnerships, so it’s absolutely something we’re considering for the future,” Morin added. Morin said 2022 was one of Merit’s strongest years as “all of our new product launches were instantly bestsellers on our [d-to-c site] and also at Sephora.”
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