Clash of the AI titans: Google’s Sparrow challenges ChatGPT and Microsoft — but winning this battle will require a lot of money.
In a recent MarketWatch article, I predicted that Alphabet’s GOOGL Google will be forced to put up its digital dukes and provide a worthy challenger to ChatGPT if it wants to remain the king of search engines. That time has come.
Google’s subsidiary DeepMind is preparing to launch Sparrow, touted as a safer, “harmless” and more reliable alternative to Microsoft-backed MSFT ChatGPT. Though the exact date has yet to be confirmed, DeepMind aims for a private beta trial later this year.I’ve been using ChatGPT since it became available, so I’m aware of both its shortcomings and its enormous potential, if one knows how to use it properly.
DeepMind will most likely optimize the dataset and apply filters to fine-tune the model to provide more accurate information that also comes with active backlinks, which is something OpenAI’s model currently cannot do. However, the clash of AI giants is an overture for something much more sinister — for Google at least. The company started developing Sparrow because it fears that people may end up relying on ChatGPT rather than its own engine for their search queries.
It’s a bullet Google will have to bite, as its competition doesn’t have a $209 billion-per-year ad empire to protect and can “move fast and break things” with fewer repercussions.
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