U.S. civil rights groups have received a surge of corporate donations since Minneapolis police killed George Floyd, transforming the fortunes of some of the organizations hit hardest by the COVID-19 crisis.
Facebook, Google and Amazon have all called for racial justice, but their records in some cases tell a different story.
The Center for Effective Philanthropy, or CEP, will report on Monday that 80% of nonprofits have tapped or expect to tap their reserves, and those working on racial equality have been particularly affected.“This comes at a time when so many nonprofits, especially those working with marginalized and vulnerable communities, including communities of color, are absolutely reeling,” said Phil Buchanan, CEP president.
Beyond larger civil rights organizations, such as Black Lives Matter and the NAACP, the giving has filtered down to smaller groups, which said they had seen a huge spike in online donations, as well as offers of corporate money and partnerships.The Black Voters Matter Fund raised more than $200,000 in a week, raking in roughly 500 times its typical number of daily contributions.
Nonprofits’ need to align with companies committed to their missions has prompted some to stick with established partners.“It’s much harder for us to engage with a company that we’ve only heard from today,” said David Johns, executive director of the National Black Justice Coalition, which has worked with Sephora and Walmart.
The recipients of such funds run risks, according to Cohen of the National Council of Nonprofits. He said windfalls could both enhance an organization’s capacity and increase pressure on it to spend the money quickly rather than pace its spending for a long fight against entrenched challenges.U.S.
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