Cinnabon, the famed American cinnamon roll chain known for its sticky, gooey buns in Tiffany blue boxes, officially opens on Thursday at Raffles City Shopping Centre. Prior to its grand opening, the 600 sq ft outlet will soft launch from 11am to 2pm (or while stocks...
Handy on-the-go items include the Roll-On-The-Go , with bite-sized pieces of the rolls; and addictive Cinnachips , crunchy pieces of cinnamon rolls made with the odd ends.
Its entrance into Singapore is made possible by master franchisee Alvin Ng, 39, who gave The Straits Times an exclusive sneak peek at Cinnabon on Monday. So far, the only Singapore-exclusive item is the Sweetheart Lemonberry drink , a refreshing strawberry lemonade meant to cut the richness and sweetness of the cinnamon rolls.
After business stabilises, he will introduce new and localised flavours such as biscoff or kaya, as well as grilled paninis made with the same soft, chewy dough that is used for the rolls.Cinnamon rolls became popular here when Canadian brand Saint Cinnamon set up shop in Singapore in 1996. According to Mr Ng, Cinnabon had an outlet in Orchard Road which closed in 2002. He does not have further details as it was before the brand came under Focus Brands.
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Cinnabon opens first outlet in Singapore: A look at what's on the menuSINGAPORE — Cinnabon, the famed American cinnamon roll chain known for its sticky, gooey buns in Tiffany blue boxes, officially opens on Thursday (Feb 9) at Raffles City Shopping Centre. Prior to its grand opening, the 600 square feet outlet will soft launch from 11am to 2pm (or while stocks last) on Tuesday and Wednesday. About 200 Cinnapacks will be...
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