The first flurry of Christmas adverts have landed for this year aff
The last of the trick or treating sweets from Halloween haven't been eaten and we've only just had the final sputter of Bonfire Night fireworks but that's not stopped Britain's biggest retailers from deciding Christmas is on the way.
But who stays the right side of schmaltzy and who is as popular as a Bounty in a box of Celebrations? Read our initial verdict below and then let us know if you agree in the comments. Grinches look away now as we round up the first wave of Christmas cheer. Our verdict: Fans will love the nods to the iconic film in the advert, which has the kind of special effects jiggery-pokery that will keep you looking up every time it comes on screen to try and see exactly how they've done it. Just lovely 5/5
The execution: The cost of living is the elephant in the room for many this Christmas as bills and energy prices spiral. Not at TK Maxx though. The high street brand which sells big names at discount prices has bought out a cheery, matter-of-fact advert where the main character runs through the town being high fived as a hero because she's bought designer Christmas gifts at a fraction of the price.
The execution: This may be the first time anyone compares Disney to Bisto, but this year's advert from the House of the Mouse returns to the same family for a third time and we've now watched them grow in a similar way we did the iconic 80s advert brood . M&S Video Loading Video Unavailable Click to play Tap to play The video will auto-play soon8Cancel Play now The three second pitch: French and Saunders Christmas special but teeny tiny and animated.
Verdict: There's no Hollywood pizazz and it's cosy rather than dynamic but that's okay. Like M&S you know what you're going to get and it's oddly reassuring. Would it kill them to get Colin the Caterpillar immortalised in these adverts one year though? 3/5 Sainsbury's Video Loading Video Unavailable Click to play Tap to play The video will auto-play soon8Cancel Play now The three second pitch: A fairytale feast with a modern edge.
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