Chipotle is attempting another spin-off restaurant. It's called Farmesa Fresh Eatery. The company is partnering with a ghost kitchen to test the idea in California.
It's called Farmesa Fresh Eatery. announced Wednesday that it partnered with ghost kitchen company Kitchen United in California to test the new concept.
The plan is to conduct a soft opening at Third Street Promenade in Santa Monica with an abbreviated menu and limited hours this month before officially rolling out in March. Chipotle's new fresh eatery concept, Farmesa. Chipotle told FOX Business that the goal is to expand beyond the virtual setting but for the time being, customers will be able to order pick up or delivery at Kitchen United Mix space in Santa Monica's Third Street Promenade through apps likeThe benefit of utilizing a ghost kitchen is that it allows the company to reach a larger number of consumers "learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding," according to Nate Lawton, vice...
In the past, Chipotle tried to create the ChopHouse Southeast Asian Kitchen, a Southeast Asian restaurant developed by Chipotle Mexican Grill in 2011 and Tasty Made, a burger restaurant which opened in 2016. This is the first spin-off under CEO Brian Niccol, who assumed the role in 2018.
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