Move over, pizza. You can now buy a burrito with crypto. Chipotle has begun accepting payments through Flexa, a digital payments platform.
. Customers must download the Gemini or SPEDN app, which store digital assets, to use Flexa for in-store purchases.
To celebrate its new payment options, Chipotle is giving 10% off to customers who make their next purchase with any digital currency in a Flexa-enabled app. This isn’t Chipotle’s first move into digital currency. Last year, Chipotle announced it would give away $100,000 in free burritos andto celebrate National Burrito Day. This year, Chipotle launched its own in-experience currency, Burrito Bucks, on Roblox to accompany the launch of its Burrito Builder game on the same platform. Players could exchange Burrito Bucks for a free entrée code at participating Chipotle restaurants.
Chipotle joins a growing list of fast-food restaurants experimenting with cryptocurrency payments and promotions. In March, Shake Shack announced customers would receive