HONG KONG : China's end to a sweeping crackdown on its video games market is expected to breathe life back into the battered industry this year, but remaining restrictions on some content and economic headwinds will limit the extent of the recovery.Beijing’s tough curbs in 2021 laid waste to the once-bo
HONG KONG : China's end to a sweeping crackdown on its video games market is expected to breathe life back into the battered industry this year, but remaining restrictions on some content and economic headwinds will limit the extent of the recovery.
Analysts expect China to approve between 800 and 900 games this year, potentially more, topping the 512 titles released in 2022 and 755 in 2022. Between August 2021 and March 2022, no titles were approved. That sent game sales in China tumbling more than 10 per cent to 269.5 billion yuan in 2022, the first decline since figures became available in 2003, according to a report by CNG, a government-backed industry data firm.
Since December, titles such as Tencent’s Valorant, NetEase’s Justice Mobile and miHoYo’s Honkai: Star Rail have been granted licenses, the biggest ticket items since August 2021. That said, some regulatory restrictions imposed by Beijing are here to stay. Most notably, in September 2021, China banned under-18s from playing games for more than three hours a week, a rule that has forced Tencent and its peers to give up targeting youth gamers.For the upcoming Lunar New Year holiday, Tencent and NetEase have implemented rules to limit under-18s from playing games for more hours than legally allowed, in line with recent practice for other major holidays.
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