YOKOHAMA, Japan : China's BYD Co Ltd unveiled its first dealership in Japan on Tuesday, taking on one of the biggest challenges in its explosive global rise as it seeks to win over customers deeply loyal to their own auto industry.BYD, an acronym which stands for Build Your Dreams, has ambitious plans to
YOKOHAMA, Japan : China's BYD Co Ltd unveiled its first dealership in Japan on Tuesday, taking on one of the biggest challenges in its explosive global rise as it seeks to win over customers deeply loyal to their own auto industry.
But it faces a tough task in a country where petrol and hybrid models are much more popular than battery electric vehicle and nine in 10 cars sold annually are built by domestic firms such as Toyota Motor Corp. At the store, BYD is showcasing its ATTO 3 electric sports utility vehicle which has a cruising distance of 485 kilometres and costs 4.4 million yen .
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