The movie continues a trend of Japanese anime performing powerfully in China, while U.S. films have been on the decline.
is an adaptation of a classic Japanese manga series by Inoue Takehiko, who also wrote and directed the new film. An earlier animated TV series adaptation released in the 1990s became a major hit in China. The new film appears to be trading on the nostalgia of the generation of viewers who fell in love with that show, as well as the continued, widespread popularity of basketball across China.
has been a smash hit virtually everywhere it’s been released, so far. The film earned about $100 million at home in Japan and $35.5 million in South Korea. In Japan, it’s the biggest film of 2023, and in Korea it currently ranks number two for the year. Toei is said to be eying U.K. and North American releases, but dates are still to be set.
Hollywood studio films recently have failed to match the earnings of anime in the Middle Kingdom. Universal’shas earned nearly $20 million of its $872 million global total in China, while Disney/Marvel’sChina’s upcoming Labor Day holiday period, running April 29 to May 3, will be dominated by local Chinese tentpoles, including the much anticipated
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