China Becomes a Refuge for U.S. Companies After Overcoming Covid-19

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China Becomes a Refuge for U.S. Companies After Overcoming Covid-19
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Despite rising political tensions, U.S. brands have suffered little commercial fallout among consumers in China, enabling them to capitalize on the economic rebound there

SHANGHAI—China has long been an important destination for U.S. companies. In the June quarter, the world’s second-largest economy became a vital refuge for many of them as China’s rebounding consumer economy helped offset the damage from tumbling sales back home.

In earnings calls for the quarter, senior executives from some of America’s best-known brands singled out China for salvaging what otherwise was a rough three months.

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