'Consumers lost interest in gasoline cars. That is the biggest challenge for foreign brands to compete in China.' Global and Chinese automakers plan to unveil more than a dozen new electric SUVs, sedans and muscle cars this week at the Shanghai auto show.
Visitors look at the Arcfox a-S, an all electric car from Chinese automaker BAIC which claims to have a 708km range on a single charge, at a show room in Beijing, Thursday, April 13, 2023. Global and Chinese automakers plan to unveil more than a dozen new electric SUVs, sedans and muscle cars this week at the Shanghai auto show, their first full-scale sales event in four years in a market that has become a workshop for developing electrics, self-driving cars and other technology.
SHANGHAI — Global and Chinese automakers plan to unveil more than a dozen new electric SUVs, sedans and muscle cars this week at the Shanghai auto show, their first full-scale sales event in four years in a market that has become a workshop for developing electrics, self-driving cars and other technology.
Automakers are competing to roll out faster, more luxurious, more feature-drenched electric vehicles in the technology’s biggest, most crowded market. The ruling Communist Party has invested billions of dollars in subsidies to buy an early lead in an emerging industry. Established global brands face intense competition from Chinese rivals.
For the first time since 2019, executives are flying in from the United States, Europe and Japan for the world’s biggest auto show after anti-virus curbs that blocked most travel into China were lifted in December. Auto shows in the industry’s biggest market went ahead during the pandemic, but on a smaller scale. Global brands were represented by employees of their China operations.Drivers in the world’s biggest auto market bought 5.
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