A look inside ChillhouseNYC's new Soho flagship, 'a destination for modern self-care.'
a destination for modern self-carePhoto: Dillon BurkeThis fall, Ramirez-Fulton will expand upon the beloved boutique with a 3,200 square-foot flagship spa opening in November. But before there was any flagship to prepare to open, a brand to build upon, or even a name for what would become Chillhouse, there was an idea in Ramirez-Fulton's mind. It first came to her when she realized that her ideal day spa experience simply didn't exist in New York City.
Having grown up in the city, she was familiar with the shady business practices of manicure and massage spas whose below-market-value prices often led to the financial exploitation of the service providers. She also found that the ultra high-end spas weren't quite the right fit for her either. "The higher-end spectrum wasn't really attainable for me as a twenty-something," she explains during a private tour of the new Soho space.
Balancing business costs with delivering the ideal consumer experience and a fulfilling career path for employees is tall order for any business owner, let alone an entrepreneur who has her eyes set on one of the most congested markets in the United States. In a way, it was one that Ramirez-Fulton and her husband, Adam Fulton, first tackled together in 2014 as co-founders of New York City's Den Hospitality Group.
As a first-generation American succeeding in an industry less welcoming to women of color, Ramirez-Fulton's story is doubly significant. "I've always grown up being fascinated by Latino women who have been successful," she says. "I definitely didn't realize until after we opened that I filled a void in Latino representation in wellness.
In fact, there's a good chance that Ramirez-Fulton is already thinking more than a few steps ahead. "I'll just say we're definitely thinking more locations," she says. "I can't really shareA single treatment room at Chillhouse's new flagship, which also has a double-capacity room for couples and friends to receive services together.
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