The Patriots have the history. The Chiefs have the juice. New England is bringing its six Super Bowl trophies to Frankfurt. Kansas City has a yacht, not to mention the star quarterback and tight end. They’re all headed to Frankfurt to take part in two weeks of American football because beyond the games, there are German fans to win over.
New England Patriots head coach Bill Belichick speaks during a news conference following an NFL football game against the Miami Dolphins, Sunday, Oct. 29, 2023, in Miami Gardens, Fla. Kansas City Chiefs tight end Travis Kelce runs with the ball as Denver Broncos inside linebacker Josey Jewell and safety Justin Simmons defend during the first half of an NFL football game Sunday, Oct. 29, 2023, in Denver.
“We are reaching that state of maturity where you see fans are actively seeking out teams and are looking for teams that they can follow,” Steinforth said. “That’s why the market is so exciting for franchises to be active in because right now they have a massive opportunity to pick up fans.” “It’s perfect timing for us as a franchise and we’re going to be very aggressive in taking full advantage of that,” Chiefs President Mark Donovan said of the team’s overall momentum.The team is docking a Chiefs-themed yacht in the Main River for fans to board and get a selfie with the Lombardi trophy fromBoth the Chiefs and Patriots wanted last year’s first-ever regular-season game in Munich, but that went to the Bucs and Tom Brady, in part because NFC teams had the extra home game.
“I would say we are the No. 1 or we have been for many, many years, but obviously we’re running up against the Kansas City Chiefs, who are doing really well right now and their popularity is soaring,” said Joe Dorant, the team’s senior director of business development for the region. Bundesliga champion Bayern Munich has more than 40 million Instagram followers. The Patriots are tops in the NFL with 5 million. The Chiefs’ German account is just under 46,000.The Panthers and Falcons would figure to be next in line. Germany is slated to host one game next year — the NFL confirmed on Monday it will be in Munich — and one in 2025.“We would have no issue with playing a game next year and the year after — however many games that they ask us to play,” Dorant said.
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