The online pet-products retailer cashed in by opening a Holiday Shop and driving sales with a marketing campaign and better recommendations.
Chewy racked up record sales on Black Friday and Cyber Monday by capitalizing on people's growing demand to buy holiday gifts for their pets. "It's the season of gifting," CEO Sumit Singh said at a UBS conference this week."And for consumers to call themselves 'pet parents,' the same dynamic applies in the way that we treat our family members. So we took advantage of that.
Chewy racked up record sales on Black Friday and Cyber Monday by capitalizing on people's growing demand to buy holiday gifts for their pets. "It's the season of gifting," CEO Sumit Singh said at a UBS conference this week."And for consumers to call themselves 'pet parents,' the same dynamic applies in the way that we treat our family members. So we took advantage of that.
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