It’s the biggest visual arts event on the region’s cultural calendar with more than 300,000 attendees
Not only do they make their own wares, spending countless hours standing over kilns, canvases, looms, blow torches and saws, they also load up their products, assemble their booths and peddle their goods, often with little outside help.
That equates to high visibility for any artist or craftsperson — along with a financial promise. The fair can do more than $4 million in sales and participants often use the event to make connections and cultivate collectors year-round. It’s good for commerce — at least when the weather cooperates. Art can be a mystery for many people, and some dealers like to keep it that way so it maintains its aura as a precious commodity. But fairs break down the barriers. The ability to meet artists, ask casual questions about their process and do direct trade with these small operators makes it simpler, understandable and less intimidating.
Plus this: Art is all about personal taste, and deciding what you like or don’t like, and what you can afford is a challenge. It can be hard to pin down all those factors while standing on an asphalt street with the sun beating down on you.
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