'We've been putting market participants on notice that instances in which AI tools are effectively being designed to deceive people can place them on the hook for FTC action,' said Federal Trade Commission Chair Lina Khan.
Khan and other FTC commissioners addressed at a Congressional hearing on Tuesday about the organization's efforts to safeguard American consumers against dishonest business practices connected to technological advancements.
To ensure that any difficulties with AI were appropriately addressed and handled, Khan also stated that the agency's technologists were being integrated across the agency's activities. "There's a lot of noise around AI right now, and it's important because it is [a] revolutionary technology in some ways,""But our obligation is to do what we've always done — which is apply the tools we have to these changing technologies, make sure that we have the expertise to do that effectively, but to not be scared off by the idea that this is a new revolutionary technology, and dig right in on protecting people," she said.
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