🔴 Channel 4 privatisation abandoned as ministers u-turn on Boris Johnson pledge
must still face the issue of declining revenues from linear TV advertising and will be required to come up with a plan to increase revenues from other sources.
These could include a new statutory duty on the board to have a “clear focus” on the long-term sustainability of the business, and giving C4C more commercial flexibility. Stephen Hammond, Conservative MP for Wimbledon, added: “I welcome the reports that C4 will not be privatised. I have always thought that its commercial future can be more sustainably secured by a new mandate within the current model.
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