How can Channel 4 compete against streaming giants when traditional TV advertising, its core business, is in decline? 💃 If the network could generate its own Strictly Come Dancing, the potential rewards are huge 📺 Analysis from adamsherwin10
when traditional TV advertising, its core business, is in decline?
Digital revenues soared by 37 per cent last year and four out of five of all 16-34-year-olds in the UK are now registered with the youth-focused Channel 4’s streaming service. Instead, Channel 4 will be granted new freedoms to allow it to increase its bottom line. For the first time in its 40-year history, Channel 4 will be encouraged to make its own programmes in-house rather than commissioning shows from outside providers.
In doing so, she made a lot of left-wing television executives very rich, since they retained the rights to Channel 4’s most popular shows which they could then exploit through international sales., Channel 4’s most-watched series, is owned by creators Studio Lambert/All3Media which has licensed the format to broadcasters around the world.
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