Mattel's latest range of doll kits provides opportunities for boys and girls to play and learn together without introducing gender stereotypes.
"It’s very depressing to live in a time where it's easier to break an atom than a prejudice",. These observations by Albert Einstein made over fifty years ago still ring true today particularly as multinational organizations grapple with the reality of trying to reconfigure our biases towards each other through a plethora of training programs.
Evidence shows the impact of reinforcing gender stereotypes through play, however, the toy industry is still immersed in entrenched behaviors around gender.Furthermoreshows the effect on aspirations of young children, with girls opting out of STEM and by the age of six girls less likely to think of themselves as brilliant.
Once girls opt-out research consistently shows, it becomes far more difficult for girls to re-engage with these areas both in terms of subject choices and career aspirations. The gender-segregation also has an impact of boys who are expected to conform to deeply-held views on what constitutes acceptable behavior, namely suppressing emotions and in doing so, creating the seed-bed for anxiety and broader mental health challenges.
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