One in three buyers wouldn't want a new vehicle without the Apple CarPlay or Android Auto apps, according to a new survey. Auto123 has more.
Automakers are taking a risk if they ditch the Apple CarPlay and Android Auto apps, a new survey from McKinsey & Co shows. Indeed, according to its findings, one in three respondents would refuse to buy a new vehicle that doesn’t the apps.
The proportions are slightly different in the U.S., where 25 percent of EV buyers wouldn’t want a vehicle without these applications. Rivian, meanwhile, has acknowledged that 70 percent of its customers wanted Apple CarPlay in their vehicle. After being introduced to the native system, that dropped to 30 percent.
For automakers, offering their own system, with which it will then be possible to offer subscriptions to different services, is an attractive proposition. It also allows them to differentiate themselves, unlike with a system like Android Auto, the multimedia screen display of which is the same from one model to the next and from one manufacturer to the next.
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