Here's your exclusive first look at the collection.
to Beyoncé, in 2020. Brides-to-be who'd planned to walk down the aisle in Cushnie, and built entire Pinterest boards around that dream, were crushed. "When I announced my closing, the amount of people who said, 'I wanted to wear you for my wedding...
The designer's starting point was a gown with a fitted bodice and long sleeves that drape down the wearer's arms. "I really wanted to have this structured dress, but then it feels soft and romantic and sort of in the cascading bust and sleeve detail," Cushnie says. Then, building upon it for an entire collection, she was "thinking about silhouettes I’ve been drawn to, that have worked well in the past, and then reimagining it for a modern bride in its own unique way.
When Cushnie reflects on her past life in bridal design, she comes back to her DMs and the women writing to her. "In the past, with my previous collection, it was so lovely to hear from women who’d bought my dresses, whether they’d worn it to a great first date or a graduation or they got engaged in my dress. Even before I did bridal at Cushnie, a lot of people were wearing my dresses in white for different parts of their wedding," she reflects.
So with another chance to design for one of the most special of special occasions, "I’m super excited," Cushnie says. "What’s not to love about weddings?"
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