The singer and his wife manage multiple business and philanthropic ventures, from a record label to redevelopment of a neighborhood.
Although Carlos Vives is best known for popularizing Colombian music worldwide, his activities include multiple ventures in his homeland that collectively employ some 250 people.The singer and his wife, Claudia Elena Vásquez, call their overall enterprise Universo Vives. “We have interplanetary meetings,” jokes Vásquez, who has worked alongside her husband since 2012 and is CEO of the entity.
While Vásquez, a former chemical engineer and entrepreneur, readily admits she “didn’t know much about the music business” before, she has come to effectively oversee this particular universe. The ventures include:Although Vives founded his own record label over 30 years ago, he relaunched it in 2019 with local artists like Gusi and Estereobeats.
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