Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
Lexus has exhibited at Milan Design Week for almost 20 years, using the festival as a springboard to showcase various aspects of its design activities, from theto brand new vehicle concepts. This month, the company presented 'Time', an immersive art experience inspired by Lexus’s LF-ZC next generation battery electric vehicle concept.
Featuring a light installation by Hideki Yoshimoto with the LF-ZC at its centre, the exhibition is designed to capture Lexus's"firmly human-centred philosophy," with a particular focus on the application of software and energy innovations to help"luxury to co-exist with carbon neutrality." . He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.
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