Playing on the French adage 'coup de coeur' (which roughly translates to “something you love”), CapedeCoeur was born out of a need for stylish rainwear.
Capes may be fashion’s most versatile garment. I mean, what other piece can simultaneously conjure images of a late 2000s Blair Waldorf, a “Sad Affleck” in superhero tights, and a rainy ride on a Log Flume?and avid cape enthusiast. Playing on the French adage, the brand was born out of a need for stylish rainwear. “We call it a technical high fashion brand,” says Reichl.
Although the Austrian-born designer has over 25 years of experience in the fashion industry, she credits the weather in British Columbia as the initial source of inspiration behind the label. “One day when I was still working at, my colleague came in and started to complain about the rain and how there are no nice raincoats,” Reichl reflects.
“I love the drama! I love the history of the cape and how powerful they can make you feel on a psychological level. But they’re also incredibly functional. Capes effortlessly protect your beautiful outfit and accessories from the elements.”What’s one piece from your new collection that is especially meaningful to you?
Without a doubt, it’s the ‘Guardian’ — I’ve had the most incredible in-store shopping experiences with this cape. When shoppers try it on, they say, “Oh my God, I feel so strong,” and that is the biggest reward as a designer, to know your work has made someone feel great!All Cape de Coeur pieces are crafted in the brand’s proprietaryfabrication. The material is very special and was only invented a couple of years ago.
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