Canva acquires Affinity, further wounding a regulator-bruised Adobe

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Canva acquires Affinity, further wounding a regulator-bruised Adobe
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Yet another reason to reconsider that overpriced Creative Cloud subscription

Canva is stepping up its competition with Adobe for creative software dominance with the acquisition of popular creative software suite Affinity.today that it is picking up UK-based Serif, the company behind Affinity, and its entire 90-person team.

What the future of the two companies looks like isn't immediately clear, and Canva tells us it will share more about how both will be marketed in the coming months. To make matters even worse for Adobe, there's the matter of pricing. It's impossible to purchase Adobe's creative suite software without subscribing to Creative Cloud and shelling out at least $22.99 a month for an individual subscription to a single app. A full Creative Cloud subscription, which includes Photoshop, Illustrator, inDesign, and other apps, starts at $59.99 per month. If you want the right to cancel without a fee, both options are considerably more expensive.

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