ICYMI: Cann raises nearly $35 million as it launches in Canada - via TheGrowthOp canada news cannabisculture cannabiscommunity cannabisindustry Cannabis
Cann’s expansion into Canada follows a year of “explosive growth,” with the company’s sales tripling as it expanded into three new legal states, Illinois, Massachusetts and Arizona.
“Over three years ago, we were told that consumers didn’t want cannabis in beverages and that they were, at best, a novelty, but this fundraise and our Canadian expansion indicate that microdosed beverages are here to stay,” Jake Bullock, co-founder and CEO of Cann said in a statement. “Adults everywhere are desperate for an alternative to alcohol that actually delivers a social buzz and puts flavour first, full stop.
To launch in Canada, the brand has partnered with Truss Beverage Co., a joint venture between MolsonCoors Canada and HEXO. Truss manufactures a number of beverage brands including Mollo, Veryvell and XMG. As of today, Ontario residents can purchase Cann’s THC social tonics, while B.C. and additional provinces will launch the beverage in the coming months.
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