BMW i goes full colour with its bold new concept car, combining E Ink exterior paint with minimal trim and a direct connection to the digital world
There’s an awful lot to unpack from the expansive information released by BMW to accompany its latest concept, the BMW i Vision Dee. Unveiled at CES 2023 in Las Vegas, further cementing the show’s importance in the tech mobility world, the awkwardly named i Vision Dee was released alongside a panoply of tech advances, including an emphasis on the ongoing blending of real and virtual worlds.
Beyond futuristic peacocking, there are a few potential practical applications for such a showstopping trick – making your car’s colour flash in a busy parking lot, perhaps, or signalling intentions to other drivers. Even the large wheels are segmented into E Ink ‘spokes’, allowing for striking colour combinations.
The form of the panels themselves marks another departure for the Bavarian brand. In recent years, the company’s signature double-kidney grille has expanded into a vast chromed maw, much to the detriment of the once-refined BMW corporate face. This new concept comes full circle, expanding the grille forms into the entire front end of the car, stripping them of decoration and incorporating lights and sensors to make for a simple, elegant ‘face’.
The minimalist theme continues throughout the exterior, which eschews the somewhat gawky proportions of recent mainstream BMW models in favour of a simple, purist line. If anything, it evokes the meticulous balance of ‘three box’ BMWs from the 1970s and 1980s; a bonnet, body and boot. In this respect, BMW is following companies likeThe other key tech is ‘digital performance’.
Will this ever reach production? In terms of silhouette, the BMW i Vision Dee offers a template for the next generation of
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