Victoria's Secret: The Tour '23 is a new film on Prime Video that aims to re-cast the famous lingerie brand's problematic image. Can it succeed, asks Faran Krentcil.
. Brands like Aerie, Skims and Parade, along with in-house offerings at Target and Walmart, have challenged their market share. At their worst year in 2020, the brand barely pulled in $5bn – an especially shocking fall, given how much of their merchandise was the same type of athleisure and underwear most women spent the pandemic wearing. But even with the erosion of mall culture, Victoria's Secret earnings fell just.
Brands can't treat people of colour and people of different sizes like a branding exercise and expect to be rewarded for it. There's got to be so much more – Maggie Zhou The same sentiment was true even for Adriana Lima, an original Victoria's Secret Angel who was once a literal poster-woman for the brand’s tanned-and-taut perfection. When the 42-year-old received a call from the brand to return to their fold, it was mere weeks after giving birth to her third child.