After fans gobbled up 'Stranger Things' and 'Chernobyl' podcasts, networks and streaming services have begun producing companion audio programs to boost viewer loyalty
When Craig Mazin asked HBO to work with him on a podcast to accompany his five-part miniseries “Chernobyl,” he didn’t expect it to resonate beyond a subset of Soviet history buffs seeking more information about the 1986 nuclear explosion.
In pitching the project, he told HBO’s marketing department that his intention was to be as “anti-promotional as possible,” adding that “if 12 people listen to it but they are the hard-core Chernobyl nerds and they love it, then that’s a job well done.”
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