Calls to boycott Coca-Cola products reached a fever pitch Friday afternoon as the beverage company reportedly signaled it would continue doing business in Russia amid the invasion of Ukraine.
Three Ukrainian supermarket chains announced they would remove Coca-Cola products from their shelves, and #BoycottCocaCola became the No. 1 national trending Twitter topic Friday afternoon after a spokesperson for the beverage company's exclusive bottler in Russia reportedly told a Russian state-owned news agency that it would continue all business operations in the country.
Coca-Cola CEO James Quincy went on national television and called the Georgia legislation"unacceptable" and a"step backward," adding that"this legislation is wrong and needs to be remedied, and we will continue to advocate for it both in private and ... even more clearly in public." Scores of Western companies in the energy, technology, entertainment, retail, automobile, and other sectors have suspended operations in Russia since Putin launched his invasion of Ukraine in late February.
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