Researchers say the BBC has a 'public health duty' to take action
Popular TV show Call the Midwife needs a health warning, academics have said. Experts from King’s College London and the University of Liverpool said television programmes showing “inaccurate birthing practices” should require safety recommendations for viewers to avoid misinterpretations by the public.
Researchers said that without a safety warning to inform viewers otherwise, the general public and healthcare professionals could think the clamping practices they see are correct. Nice guidance states that women should not have the umbilical the cord clamped earlier than one minute after the birth unless there is concern about cord integrity or the baby’s heartbeat.
“These inaccurate depictions could influence how people see real-world care. We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects. “Incorrect depictions like this, however routine, can lead to misinterpretations of correct practice by the public. This illustrates the need for safety recommendations when TV dramas show birthing practices and procedures that are outdated and inaccurate.”
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