The move by Stanford and California to the Atlantic Coast Conference was one born out of need not convenience.
After watching seven fellow Pac-12 schools follow conference flagships Southern California and UCLA to new homes last month, the success-rich programs at Stanford and Cal had no viable options left other than joining a conference based on the other side of the continent.
The seeds for the move were planted when USC and UCLA accepted invitations in June 2022 to join the Big Ten next season. With a diminished Pac-12 unable to get a media rights deal with the revenue and distribution to satisfy many of the remaining schools, the conference started to break up this summer.
“The athletes care deeply about being able to play at the highest level of competition and to play with like schools,” UC Berkeley Chancellor Carol Christ said. “This move guarantees or achieves those two goals. A reconstituted Pac-12, though there’s a lot of imaginative attractiveness about that, it’s also very uncertain about whether it would achieve those two goals.”
Cal and Stanford will get a 30% share in the first seven years, followed by 70% and 75% the next years before getting the full amount, the person said. The schools will immediately get full shares of money from the ACC Network, the College Football Playoff, bowl games and NCAA men’s basketball tournament units.
“Conference affiliations and the broadcast revenue they generate provide key financial support for the wide array of sports that Stanford offers,” athletic director Bernard Muir said. “Joining the ACC will ensure the power conference competitive infrastructure and long-term media revenues that are critical for our student-athletes to compete.”
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