Stocked with one-of-a-kind pieces and a rotating assortment built for discovery, this isn't your typical retail experience.
Author:Kristen BatemanUpdated:Dec 10, 2019Original:Dec 10, 2019Here's a taste of what you'll find stepping into Café Forgot's brand new storefront in the Alphabet City neighborhood of New York City: handmade metallic cat-shaped hair clips made out of glitter and clay, hand-dyed tights by the stylist Emily Dawn Long, supersized hair scrunchies from Room Shop Vintage and jeans with transparent window panes on the back pockets by Martina Cox.
"It started out really just with our closest friends that made things," says Weisner. "Then from there, it was our friends who had friends and they introduced us. Once we opened up the shop, we would meet customers at the shop who made really cool things." The shop stocks a range of different products, including earrings made out of real sugar cubes and metal by Anna Pierce, chunky metal necklaces from Rebakah Bide and herbal blends by 69 Herbs. And while you may not have heard of most of the brands in the store, a few of them have gone on to gain more exposure since launching at Café Forgot. "We were the first to sell Piera Bochner's candles," says Weisner.
With the current state of brick-and-mortar retail, shopping at Café Forgot is the opposite experience of shopping at a typical store. For example, according to Haas, about 90% of the pieces in the shop are one-of-a-kind — that's a conscious decision due to the kind of designers they're working with.
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