Leveling the Playing Field takes aim at barriers to entry, one donated mitt at a time.
Fifteen years ago, Max Levitt was a freshman at Syracuse University who chose to major in sports management for one reason: It had the word “sports” in it. Students were told that the key to getting a post-college job in the sports industry was to work wherever they could in the sports industry. Levitt became a student assistant in the football team’s equipment room.There, every August, the equipment staff would arrive before the players and begin the process of replacing the old with the new.
“Those types of organizations exist in every major market, even mid-markets, across the country,” Levitt said. “They’re really effective at what they do. And I thought, ‘Gosh, why can’t we do the same thing for the youth sports industry?’ ”Levitt has done it and is doing it, and his organization is worth watching. The concept is simple: There is a growing and obvious inequity in the burgeoning world of youth sports, preventing underserved communities from opportunities.
But before exploring where the organization is going, it helps to understand where it started. Levitt grew up as a sports-obsessed kid in a Bethesda family with a charitable bent. Small acts of kindness were baked into his upbringing. His mother would make sandwiches, and they would take them to homeless people. That trains the mind to think a certain way.
Levitt graduated from Syracuse in 2011 and took a job in sales, making cold calls. But to scratch his volunteering itch, he tapped into that sports equipment experience. After failing to land leftover goods from the major collegiate athletic programs locally, he realized, “This is a credibility issue.” To gain credibility, he needed to show some record of success. So he bought a dozen plastic bins, put some crude labeling on them and dropped them at churches and synagogues and the like.
“During covid, when the students were at home, they didn’t really have access to materials,” said Miriam Kenyon, the director of health and physical education for D.C. Public Schools. “That’s where Leveling the Playing Field really jumped in to provide additional support. … To be able to see the students doing stuff, even though it was virtual and in their own space, that was really, really good. It kind of circled back to exactly what their name is.
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