“Afterpay is the sole reason none of us 20-something b—tches have any savings.”
on behalf of Credit Karma found that more than half of Gen Z and millennial respondents have missed at least one payment, compared with Gen X and Boomers . Scott Galloway, a marketing professor at NYU, called BNPL “the equivalent of the subprime mortgage crisis” for millennials and Gen Z inHaving unfettered access to inventory has a powerful psychological pull.
“When I was 18, I was definitely buying new outfits for every weekend, and that was before TikTok—a lot of it is peer pressure,” explains White, who uses her 19-year-old sister as an example for how Gen Z shops. “It’s cool to have new things instead of wearing the same looks over and over again. And TikTok has made it 10 times worse, because micro trends last about a month.
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