Entrepreneur Gary Vaynerchuk told his followers on social media that he’d give them one NFT for every 12 of his books they bought. One responded by ordering 1,008 hardcovers.
Over a sleepy weekend in late August, entrepreneur and business author Gary Vaynerchuk racked up more than one million preorders of his coming book. It was one of the industry’s biggest advance orders for a single title in a 24-hour period.
The reason was less about his new leadership book, “Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success,” than the gift he promised with every purchase of 12 print copies: one mystery
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