Burger King Wants to Heal the Planet It Helped Destroy by Eliminating Plastic Toys

The plastic will be melted down and turned into playground materials; meanwhile, fast-food chains continue to ignore real ways to fight climate change

The next ploy in fast-food chains’ efforts to seem environmentally-friendly is here, as Burger King UK has announced plans to stop giving away plastic toys in kids’ meals., the chain is planning to gather up as many of those trinkets as it can , and melt them down for reuse — they’ll be turned into playground equipment and tray tables — by the end of the year. Competitor McDonald’s may well take a similar route, too.

But eliminating plastic toys is a token gesture that doesn’t get anywhere near the heart of the environmental problems caused by mass-produced fast food. According to what Burger King told the, the elimination of plastic toys in the United Kingdom will “reduce its annual plastic footprint by more than 300 tons” — a large-seeming number, but one that doesn’t put a meaningful dent in the damage that fast-food chains contribute to climate change through the supply chain.

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