NEW DELHI/CHENNAI - Burger King has scrapped tomatoes from its wraps and burgers in many Indian outlets after prices more than quadrupled, the latest symptom of surging food inflation that is hitting consumers hard across the world's most populous nation. 'Even tomatoes need a vacation ... we are unable to add tomatoes to our food,' read notices pasted at two...
NEW DELHI/CHENNAI - Burger King has scrapped tomatoes from its wraps and burgers in many Indian outlets after prices more than quadrupled, the latest symptom of surging food inflation that is hitting consumers hard across the world's most populous nation.
The burger chain, one of India's biggest with nearly 400 outlets, joins many McDonald's and Subway stores that have removed tomatoes from menus as India's food inflation this week hit its highest since January 2020.Rival Domino's, meanwhile, has tried bringing down prices to appeal to struggling consumers with a US$0.60 pizza - its cheapest in the world.
"Why are there no tomatoes in my burgers?" reads a question on the support page of Burger King India's web site. The answer states its Indian franchisee follows "very high standards of quality" and tomatoes will be back soon.Restaurant Brands Asia, which operates Burger King in India, did not respond to requests for comment.
"If the prices remain high, then eventually restaurants will have to take price increases," said Amnish Aggarwal, head of research at India's Prabhudas Lilladher. "There is no other alternative."
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