Burberry Turns Up the Volume on House Classics for Summer 2024

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Burberry Turns Up the Volume on House Classics for Summer 2024
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For his second coed collection at the British brand, designer Daniel Lee showed his playful side.

For his second coed collection, designer Daniel Lee showed his playful side.Daniel Lee showed his highly anticipated Burberry summer 2024 collection from beneath a green tent covered in tartan. Guests shuffled into London’s lush Highbury Fields—where the canopy was built on September 18 especially for the show—and were treated to cups of coffee done in Burberry Blue, Guinness bread, and eccles cakes from the British heritage brand’s Norman’s Cafe pop-up.

Lee’s focus for his sophomore collection seemed to be all things accessories, with a special eye toward reinventing the historic trenchcoat that made the brand iconic. The designer opened his second coed Burberry show with an inky, charcoal, technical-looking version of the classic trench, belted low on the waist , styled with a printed hobo bag and zippered mules—before turning up the volume on the classics.

While Lee’s Burberry debut was brimming with extreme color-clashing and boldness, the second collection had more of a utilitarian feel with less of a maximal lean. It takes time for an aesthetic to build as a new creative director joins a house—and Lee’s nod to British culture and the archives is right on the mark for the next era of Burberry.

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