Following in the footsteps of Stella McCartney.
Burberry Announces Official Partnership With The RealRealAuthor:Whitney BauckUpdated:Oct 7, 2019Original:Oct 7, 2019There was a time when luxury brands looked at resale sites with more suspicion than anything else, as if uneasy with another entity making money off of their products.
Burberry's partnership with The RealReal hinges on a program that's meant to encourage customers to consign their old Burberry pieces with The RealReal. While Stella McCartney encouraged the same thing by offering those who consigned old Stella pieces $100 credit toward new Stella products, Burberry is taking a slightly different approach.
"The RealReal shares our ambition to promote the circular economy and keep clothing in use for longer. We know that the enduring quality of Burberry pieces means their appeal and value is long-lasting," Pam Batty, Vice President of Corporate Responsibility at Burberry, said in a release.
But partnering with secondhand sellers doesn't come without risk. Just last month a report surfaced that raised serious questions about The RealReal's reliability when it comes to authenticating luxury goods. Perhaps the reselling site is also hoping that official partnerships like this one with Burberry can help bolster the site's reputation as a legitimate source for brand-name products.
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