BulletTrain Pacing To Potential $30M Opening – Saturday Box Office Update
are around that of which was $450K. The family comedy is expected to open in the mid single digits this weekend. Critics aren’t fans of Easter Sunday
back in March which saw trailer placements in front of Jo Koy’s sold out “Funny is Funny” comedy tour to entice his fan base to see the movies in theaters. An interactive QR code was displayed on screens at his stand-up shows, sending them to the film’s Fandango page.leaving exhibitors in stitches and sharing how Steven Spielberg saw a universal comedy in the stand-up’s story.
The film campaign also included a 30-second spot in game six of the NBA Finals, placement in seven TV premieres includingWhat We Do in the Shadowswhich featured Jo Koy and his real-life family vs. Lydia Gaston and her real-life family. High-impact digital placements ran on Meta , TikTok Top Feed along with a digital presence on YouTube, Female Lifestyle and Cinephile sites.GoldOpen VIP event which included a screening and Q&A which was part of Gold House’s Meta Gold Talk series.
There was also a comedy showcase hosted by Jo Koy spotlighting up and coming AAPI comics and a Rise for Comedy VIP Comedy Night in partnership with Rideback Ranch which included more than 300 press, influencer and talent attendees . That event featured a panel on Representation in Entertainment moderated by Kathy Lim , a comedy set including Ronnie Chang, Jimmy O. Yang.led Thursday and the week with $2.2M and $33.8M respectively. Universal’s was second with a second Thursday take of $1.
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