On the grounds of Château St. Jean, Bugatti's experimental experience takes go inside (and outside) the marque's headquarters.
is being vetted as a potential customer program that would resurrect the days when acquiring a world-class automobile might also include a stay at the equivalent—in the automotive world at least—of hallowed ground.Upon arriving by car service, I settle in with coffee and snacks, impeccably prepared by Bugatti’s private chef.
Of course, befitting the setting, Bugatti’s historical designs are also on display—and not just the automotive kind. Along with one of the six remaining Royale Type 41 models, with sheet metal that seems to stretch for a mile, I’m able to study an improbably beautiful writing desk crafted by Ettore’s father, Carlo.
Bugatti reps are cagey about whether any future client program might include such rarefied experiences; configuring the château even for small-scale tourism, they admit, would be “complicated.” But it’s clear the brand realizes the incredible resource it has at its disposal, and is looking to utilize it.“The Bugatti château was purchased by Ettore Bugatti in 1928, but never with the intent of living in it,” notes Cedric Davy, COO for Bugatti of the Americas.
And there may be no more interesting time to be a guest of Bugatti. The recent union with EV juggernautmeans that Molsheim’s petrol-fueled soul will soon be electrified, even as the château and the macron-shaped atelier, where cars are hand-assembled at a pace best described as “deliberate,” will continue to operate. The unique hospitality trick, as current management well knows, will be living up to Ettore’s famous saying: “If it is comparable, it is no longer Bugatti.
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