Since March 7, alcohol sales have grown nearly 27%, according to Nielsen. Two big winners are domestic beers and spiked seltzer, with the latter being practically on life support just a year ago.
Since March 7, alcohol sales have grown nearly 27%, according to Nielsen. Two big winners are domestic beers and spiked seltzer, with the former being practically on life support just a year ago. Customers have been turning away from domestic brews, instead preferring pricier imports, such as Corona, appropriately, and lower-calorie alternatives like White Claw or even straight-up liquor, particularly tequila.
Natural Light is rolling out a variety pack of its Natty Light Seltzer brand with a new strawberry-kiwi flavor.Natty Light Seltzer launched last summer and he said sales"exceeded our expectations." Anheuser-Busch has a number of spiked seltzer brands as it tries to dethrone White Claw and Truly from the top two spots — both combined have a market share of 77%.
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